The new wave of beauty products is toxin-free, and former beauty-industry exec Kathryn Murray of the beauty boutique Aillea rode it right to 14th and Larimer in 2015, bringing a curated selection of all-natural, chemical-free cosmetics, cleansers, fragrances and creams that smell just as nice — if not nicer — than the old-fashioned, non-natural kind. The result of Murray's personal search for safer, kinder products in an industry overrun by unregulated and unhealthy secret formulas, Aillea gathers the best of her next-generation finds in one place to share with Denver faces.