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I have naturally fine hair that can't be grown too long or it just looks like a sad little string. My primary objective for using this shampoo was to avoid carcinogens. Initially I was skeptical that compressed herb oils would be able to provide me adequate volume, but I am happy to say that it gets the job done and I notice less hair damage. Kerastase seemed to bleach my hair a little bit, but this shampoo supports my natural color. I permanently switched to this shampoo.