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I wanted to love this. Wanted a natural serum after having great results with another less natural one. First, I don’t love the application. I’m used to painting it onto the lash line and this is a mascara brush that doesn’t really reach the lash line. Although I would make an effort to make sure the lash line received some of the serum every time I applied. This one you have to use twice a day, versus the other once a day. I’ve been using it pretty consistently for 5 to 6 weeks now and have seen zero improvement in my lashes. Particularly the length. No additional growth at all. I’m sad as I wanted a healthier serum alternative and especially for the price I had high hopes.