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I haven’t been using this for very long but I can say that for a cleansing mask, I’d go for Tata’s clarifying mask over the purifying one.
This is one of my very favorite masks. It is clay-based, but for me, it isn't drying at all. Even after it dries on my skin, it has a soft/powdery texture with no pulling or tightening. There is a definite cooling sensation when using, which I love and find very refreshing. Finally, it does what the name implies. My pores are mjnimized after use, and my skin looks clean and refreshed. I don't know how many pots I've used, but I will continue to repurchase both this and the clarifying mask (which I also love). Worth the price!