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Good hold but if you’re heavy handed it will start to flake after a few hours and then it’s obvious you used gel. If you use too little, it doesn’t hold for long. Just right and you’re set.
Love the weight of the gel. It’s not too much, dries very quickly.
This is the best natural brow gel I've found so far. Some of my stubborn brow hairs still need to moved back later in the day but its still better than anything else I've tried in the cleaner makeup spectrum.
I wanted a brow gel with no tint that also could keep my brows in check. This is perfect. I bought one for my daughter, too, and she also loves it.