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I really enjoy the formula of this product. The color is very buildable, but I like going for a more sheer lip look I can easily wear during the day. It is great if you are going for a "no makeup"/natural beauty finish. Because of the nature of this product, the color is not long lasting, so I recommend bringing it with you if you plan on reapplying.
Meghan at Denver's Cherry Creek store gave me a makeover on New Year Eve. I am terrible at picking eye shadow, blush and lip colors. She listened and selected perfect items for me. I love the new, natural look!