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I've tried many lipsticks and this is the only one that lives up to being long-lasting and moisturizing. Lips don't dry out and you don't have to remove the lipstick you're wearing to reapply. The color stays when you eat and drink as it acts like a stain and vibrant pigmented lipstick. The red is a perfect shade that isn't too pink or orange. Not 100% matte, but would say semi.